The Roster


We are building a roster.

A team comprised of individuals who standby a common notion: that beauty exists in all of us.  


The Roster is not only a brand, it is a movement. We are breaking social standards, where the meaning of beauty is redefined to express self-respect, acceptance- and in its simplest form- confidence. 

The Roster exists as a platform. A blank canvas for you to express individuality and embrace every angle, shape and form that comprises your identity.  In wearing the product, YOU define the brand. You become the definition of beautiful.

10% of every sale is donated to The BeaYOUtiful Program, providing confidence classes for young girls age 8-14.


Follow : @betheroster 


We are not a product. 

We are a purpose.